Wei-Wei Lin // Graphic Design

Bring Your Own Juice

Bring your own juice

LOGO DESIGN // March 2015

An Annual Sketch Comedy Show

Written, produced, and directed by McGill's one and only sketch comedy troupe in one short month, Bring Your Own Juice is an annually presented spectacle of sharp, irreverent hilarity.

The juice is a metaphor.

The Challenge

How can we infuse playfulness into the logo while remaining structured and faithful to the existing brand?

An isometric grid gave the logo geometric 3D structure, and the original brand colours were kept and flattened to reduce visual clutter.

The addition of playful details like the striped straw and juice spill gave the logo flavour and personality.