fokus film festival 2015
LOGO DESIGN // March 2015
An Annual Student Film Festival
Fokus Film Festival is the only space for student filmmakers in the McGill community to showcase their talents.
How do we convey the theme of Time Travel in the logo?
The hands of a clock were used to form the shape of the 'K' in 'FOKUS'.
Even without the circle contour to outline the form of the clock, the addition of the red second hand made the concept obvious. The second hand also hinted at the brand of the festival's organisers, TVM.
The same technique was used to create the sub-brand for the 72-hour film-making competition that was part of the festival.